Regular readers of the Modern Estate Agent will know what big fans we are of agents who take the time to put together good, informative content for their customer base.
Whether that's in the form of blogs, local area information or downloadable 'how-to' guides, not only does it give your company more visibility on Google, it also helps you soft-sell your experience (and as a result, your services) to your audience.
Some 18 months ago, Neil Young of Young London wrote a guest blog for us - Why how-to guides are good for business - and the topic is just as relevant today as it was then.
We followed that up by mentioning the guided walks that Marsh & Parsons had put together for out-of-area house hunters. These were very shareable (think Twitter, Facebook and good old fashioned email) and paint a great picture of the lengths M&P will go to on customer service.
Kudos to Knight Property Management for their 50 1/2 killer landlord tips ebook then. Directors Jan and David have put together a very professional branded PDF guide, full of advice for new landlords.
And by requesting contact details as part of the process to download the guide, they are adding to their leads database (to help find new landlords) and opening up opportunities to build new relationships.
In fact the one bit of constructive criticism I would make is that using the word 'Killer' in the title feels a bit 'get rich quick' for me - but that's just a personal preference.
When we contacted Jan, she was very happy to let us post a copy of their guide up as an example for other agents to follow.
After all, the landlord just starting out today is the potential portfolio landlord of tomorrow!
Leave your comment: