Will night photography help you stand out on Rightmove?

11 November 2011
Posted in Online Marketing

Matt Gregory of CJ Hole Estate Agents in Bristol tweeted out a link to one of their Rightmove property listings this morning, reporting that using night photography had boosted their click-through-rate by 48% this week.

Night photography on Rightmove

It's a tactic that has long been recommended for taking stunning shots of Estate Agent window displays - and CJ Hole have made great use of that with their Bishopston branch photo certainly.

CJ Hole Estate Agents Bishopston

The property stands out in the Rightmove listings, but does the photo really do the property justice? I'm not sure. Having been on the market nearly two months, maybe it's the sort of photo-refresh tactic worth trying.

marketing , photography , portals , rightmove

Leave your comment:



What you said:

Anonymous
15 November 2011 15:45:37
I'm so pleased I've seen this post! Having valued a property as it was getting dark last week I noticed how fantastic it looked with the sharp external lighting and the glow of the internal lighting, unfortunately as with a lot of ideas which pop into our busy brains it got pushed to the back as I was rushing to the next appointment. That was until I saw this post, I have just e-mailed our photographer and pulled the thought into reality, lets see if it works! Thank you!
The Modern Estate Agent
15 November 2011 18:23:18
Thanks for your comment - it's always nice to hear we're of use! :o)

Let us know how you get on?

Anonymous
02 January 2012 17:04:19
The job of that particular image was not to "Do the property Justice". It was to get the property clicked on. A 48% increase says job well done. The remainder of the marketing needs then to take over and do its job.
The Modern Estate Agent
03 January 2012 09:36:07
That's a fair point, though results and perception of results are not always the same thing of course!
Anonymous
25 January 2012 17:44:12
I'd say the fact that the property was never sold and on the market for 87 days before it was archived says all it has to. These night shots look absolutely terrible and I can only imagine that the click through rate increased due to other estate agents in the area laughing at them and showing their colleagues!
The Modern Estate Agent
25 January 2012 17:49:56
I think that might be a little bit harsh! Sometimes change alone is enough to get things noticed after all.