When you're starting up an estate agency, expanding into new areas or just keeping an eye on an existing strategy, it pays to be well informed. Particularly so when it comes to the volume of local market activity.
Which is why I wanted to mention a little snippet of information gold that I've spotted on Rightmove - the count of how many people are searching for property within an area each month that appears at the bottom of the first page of the search results.
The same information is obviously available on the Demand report in the RightmovePlus login, but as it's public here, not only is it something that agents without Rightmove accounts can use and monitor, it's also something you can easily point to in conversations with vendors, landlords and house-hunters to help illustrate a point. Well worth noting once a month.
The market trends data available when you click the link is also very useful of course.
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