Back at the start of the year, I blogged that this year, estate agents could afford to ignore the mobile internet - largely because it was better to leave it to the portals to fight it out.
And there's certainly been quite a bit of that, with Rightmove, Zoopla and Primelocation falling over themselves to release tools for the iPhone and iPad.
All the while, the growing numbers of users of Blackberry, Google Android and Windows Mobile based phones (that's everyone with an HTC phone - possibly the biggest competitor to Apple - including me) have largely been left on the sidelines.
This morning Rightmove have announced an update to their mobile website, aiming to put that right and bring us back into the fold. It's not as pretty as the screenshot above, or not on my phone at least, and inevitably not as slick as an app, but it's certainly very usable.
We had posted the link here, but Rightmove have asked us to take it down temporarily.
Edit: Rightmove have now published the link, so you take a look by going to: https://m.rightmove.co.uk/ (08/09/2010)
According to a recent Ofcom report, around 23% of us now use the internet on our mobiles. So, looking forward a bit to 2011, for agents that are interested in the mobile world, it's a cheaper and safer (albeit less flashy) bet to offer a mobile-friendly version of your website than to develop a platform specific app.
But why stop at offering access to property details, if anything there's more to gain by providing mobile access to vendor, landlord and tenant related information.
Something we at PropertyADD can help you with already!
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