Being different with estate agent boards

14 September 2010
Posted in Other Marketing

There's a bit of a conversation thread ongoing over at 4Networking at the moment about estate agents who try to be a bit different with their boards. Something I've blogged about in the past.

Personally, I like things that help set estate agents apart from the competition - help get them remembered.

But what of Gatehouse Estates photo boards? I like the principle, though for me it forces attention away from their branding. I suppose it depends whether boards are more for branding, or are still effective property marketing tools, in your area.

Might it be better to show an internal shot, or even a floor plan? In which case, maybe a full on plastic box of brochures on the post beats the lot?

What do you think?

boards , marketing

Leave your comment:



What you said:

Jamie
14 September 2010 19:52:12
I can see what they are trying to do in regards to be different. However I am unsure what the photo adds in this case.

A think a floor plan could be a better idea. People maybe worried about an internal shot depending on what it shows.
The Modern Estate Agent
15 September 2010 08:31:54
Thanks for taking the time to comment Jamie :o)

Martin
O - T
15 September 2010 14:41:15
Good idea, but the board now looks cheap and very 'For Sale By Owner'. A floor plan/internal picture may be objected to by the owners (for security reasons?). One agent in North Yorks. has a description of the property on their boards.

Does anybody else do this?
Eric
16 September 2010 12:05:08
In principle, I like the idea. I am all for agents standing out from their competitors.

Presumably it's pretty expensive and time-consuming to produce boards like this? Does anyone have an idea of costs?

Eric Woodhams
The Modern Estate Agent
16 September 2010 12:23:29
Interesting point from O-T, I agree there is a risk of that.

I've tweeted the link over to Gatehouse's Twitter account to see if they're willing to share any tips.

Martin
Jacky
28 September 2010 19:46:37
Hi - digital printing means that every single board can be different and it's not expensive. So boards can be personalised/customised by adding plans, photos, descriptive text (all in full colour). Basically, anything that helps sell the property
Anonymous
11 January 2012 15:32:38
A floor plan on a board would surely be an intruders dream!?