The downside of using branded cars

When Foxtons launched their branded Minis back in 2001, they were instantly recognisable and widely copied. However, as a branding tool, using cars does come with an element of risk.

I've lost count of the times I've noticed someone in a vinyl decal covered car behaving in a way that reflects badly on the company being advertised. Particularly in a social media savvy world where gripes can be aired in no time flat.

How do you make sure your staff recognise that they are representing your brand, even after clocking off following a hard day?