Forgive me, but today's post is along the lines of what has become a bit of a recent theme, educating your audience.
Following on from Neil Young's guest blog on estate agent how-to guides and some ideas for topics which were prompted by Phil Spencer's Telegraph article on adding value to a home, today it's tours.
Marsh & Parsons have put together guided walks for people that are new to Balham, Clapham and Battersea. No, it's not the free frisbee that grabbed me either, but the guides themselves are another great example of an estate agent going out of their way to offer something different and useful to prospective buyers.
Buyers that might well remember that service when it comes to selling again.
The idea ticks all of the boxes:
- It's different, shareable and potentially newsworthy.
- It helps illustrate local expertise.
- It shows a high level of customer care and service.
- It helps sell the location to buyers who might previously have been nervous through lack of information.
If I have a criticism, it's simply that they could have done more to take advantage of the SEO opportunities. A great idea for other estate agents to "learn from" though! :o)
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