Following on from yesterday's criticism of Primelocation, we loved the announcement from Zoopla that they are showing listing history on advertised properties.
Here is a portal who consistently get it absolutely right. Their website is clean, logical and easy to use, they have grown an impressive network of well recognised brands to carry their listings and their PR machine does a very good job of getting the message out.
The introduction of this type of price and date history for property listings was only ever really a matter of time once Google became involved. Zoopla have made a great decision to steal a march on the rest of the portal market by adding the extra transparency straight away.
How long before Rightmove follow?
If there's one thing for agents to be wary of , it's price increases. I'm not sure that the public will be very receptive to seeing properties that go up in price!
Leave your comment: