02 July 2010
Posted in Online Marketing
Yesterday, Sally Asling at Surrey Lets posted a great article on Ecademy titled "Why I believe strap lines on your signature are so important". And she's absolutely right. Email is possibly the way you 'touch' your clients most frequently - and it's important not to miss the chance to re-communicate your message.
It's amazing how often we get emails from agents that aren't using a footer at all. Here's 6 other things the perfect email signature should have:
- Including your logo helps make you more memorable.
- Adding your contact details makes it very easy for the recipient to get in touch. Making it easy to communicate should be rule number one!
- Showing testimonials from previous clients helps to validate your brand.
- Links to your website, blog and social media accounts help to build traffic and relationships.
- Mentioning offers and promotions helps get the word out - and a strong call to action combined with the ease of getting in touch is very powerful.
- If your strapline doesn't cover it, a summary of your expertise and USP.
Can you think of a 7th?
As decent signatures are written in HTMl it is also possible to insert a simple search form at the bottom (area, min and max price) so customers can search directly from within your message with the results opening in a new window!
Not convinced on having search forms though - there's plenty of email readers that won't like this sort of thing. Much better to have a good call to action with a link taking people to the website I suspect.
Martin