Another duff estate agent leaflet

It's been a while since I last posted up a critique of a canvassing leaflet, but this one from King & Chasemore made it all too easy.

For those who are familiar with the name, King & Chasemore are part of Countrywide and are one of the more quality and consistent estate agency brand images around (take their name and royal colour scheme for starters).

Imagine my surprise then when this poor canvassing leaflet dropped through the letterbox (click the images for larger versions).

While the message is different to the typical agency leaflet in this area and therefore quite strong for owners of properties in the commuter belt, the execution is awful:

• It's printed on very flimsy glossy paper.
• The printing doesn't quite go to the edge of the leaflet, leaving it looking cheap and badly cut.
• You can barely see the local branch name and phone number in white on the front.
• The layout of text on the back is very amateur.
• There is a typo, "think gain" rather than "think again".
• Much like the Cubbit & West leaflet I mentioned in February, it uses unnecessary jargon such as "market appraisal".
• The call to action is very small.

In fact, it's all so out of character with the King & Chasemore brand that it almost makes you wonder if someone else is sending it out to damage them!