A-Z of things estate agents should blog about

One of the most common objections I hear against starting a business blog is not knowing what to blog about. Yet, your blog is the perfect cornerstone for your social media activity.

Here's my A-Z of things estate agents should blog about:

• Advice on preparing a property for the market.
• Bargain listings.
• Case studies and success stories.
• Dates for the diary.
• Events.
• First time buyer guides.
• Guest blogs with tips from related local firms.
• How-to guides (‘How to conduct a viewing', ‘How to handle a negotiation', etc.).
• Industry news.
• Job adverts (not only a good way of reaching a new audience, but also a subtle communication of your company's core values!).
• Keyword focused headlines!
• Local area information.
• Market activity, trends and statistics.
• Noteworthy properties.
• Opportunities to add value.
• Price guides for different types of local property.
• Questions your customers should have answers to.
• Reasons to use an estate agent.
• Staff profiles and opinions.
• Top 10 lists (‘Top 10 things to do on a second viewing', ‘Top 10 reasons for living in ‘Brighton', etc.).
• Useful resources.
• Valuation advice.
• Weekly list of wanted properties for applicants struggling to find.
• X-factors for property appeal (OK, I was getting desperate!).
• Your company personality.
• Z-A lists (there's nothing wrong with being different!)