10 steps to business networking success

Gail Gibson is someone who really sees the value of business networking. She must do - since joining 4Networking almost two years ago, she's eaten 126 such breakfasts!

Today, Gail's guest blog outlines some of the essence of her book, “Making Connections – How to Network Effectively to Build Better Business Relationships”.

"Business networking is a highly effective tool to market and increase the brand awareness of your estate agent business. It's your chance to showcase your business in a face-to-face setting.

Networking is about having conversations, listening, asking and learning, building long term relationships with customers, associates and suppliers, and delivering/receiving business.

When you attend an event do you find the process of meeting new people and presenting your business a daunting task?

Don't despair. Armed with the right networking skills you could soon be creating a great reputation and achieving the success you deserve.

Here are 10 ways to make networking a success every time:

1. Be Yourself. Don't try to be someone you're not.
2. Be Confident. Prepare your one minute pitch. Smile and present the best you.
3. Build Relationships. Become a good listener and ask questions.
4. Be Consistent. Networking is NOT a quick fix. Grow your reputation and an awareness of your business.
5. Be Open to Opportunity. Sometimes it's right there in front of you! See the bigger picture and discover more as you develop relationships.
6. Be Helpful. Share market advice, knowledge and experience. Refer and recommend.
7. Be Curious. Ask for help and advice. If you don't ask you don't get!
8. Have Fun. Enjoy the experience. Mix social with business and build your confidence.
9. Follow Up. ONLY with those you had conversations with or promised information to. No Spamming.
10. Be Inspired. Develop and grow you and your business to realise your true potential."