Buy my stuff or leave, but make a decision

"Buy my stuff or leave, but make a decision."

It's a great quote about response-focused copywriting from a blog posted by Nathan Hangen a couple of weeks ago on CopyBlogger.com.

I've mentioned branding a few times on this blog recently, but this quote sums it up perfectly for me. Think about what your brand values are, exhibit them consistently and don't be afraid to lose customers to win customers.

You can't possibly be all things to all people. Far better to be yourself, ignore the people that think differently and work with the ones who like who you are and what you represent.

It's the core element of what makes 4Networking so successful a network and it's a big part of my vision at PropertyADD, the friendly and flexible software partner. No we're not as big as Vebra or Expert Agent, but we're proud to be different. Proud to be smaller, more agile and more service driven. Proud that every customer knows they have the MD's mobile number - and that they are welcome to call for a chat or advice at any time.

Brand values aren't just things you mention in adverts, they make your company what it is. And more importantly, they give you something other than price to compete on.