Over the weekend, I came across a nice way to increase the exposure of your own website on Rightmove. Think that the only way of doing this currently is to pay for their Featured Agent adverts? Think again.
The problem is, officially it's against the rules. Still, that hasn't stopped some of the industry's biggest names, such as Knight Frank, Kinleigh Folkard & Hayward and Foxtons, doing it.
It's actually very simple. Rather than uploading a PDF brochure for each property, you upload a link to the property details on your own website. This in itself is not against Rightmove's rules:
"All links to Floor plans, Brochures and Virtual Tours must only link to the physical media and not to a web page consisting of the media and external links."
However, the example links for those estate agents above all have their website's normal menu structure and site links in place, pushing visitors to browse the site further.
The question is, how will Rightmove respond to this?
That's more than we've managed to get out of them!
Martin
Rightmove don't like it (as it is a breach of the PMA and the Trades Descriptions Act) but some firms still do it.
Perhaps RM need to incorporate some software to prevent removal and immediate reinstatement of duplicate listings?
Yes - a bit frustrating that.
Still, you can stay smiling by knowing that it's the agents who are still wasting their time maintaining RM listings manually rather than having their software automate it! :o)
I like 'Properties Wanted' tag effect by the way.
Martin
Most properties are submitted to Rightmove via an estate agency software package like PropertyADD. This then sends the property details through to all of the portals overnight.
So normally 24 hours is correct, yes.
Martin