Friday's post was the 100th since I started this blog back in December last year and so today I thought it would be interesting to put together a bit of a review of progress.
Those of you who have blogs (which isn't enough of you I might add!) will appreciate that it takes quite an effort to keep it up, but here are some numbers from Google Analytics which prove that blogs ARE worth the investment.
- In just over 5 months, 3,477 unique individuals have visited 5,823 times, on a continuous upward trend.
- 1,362 of those visits have come as a result of a Google search, using 1,074 different search terms. That's a lot of phrases to be ranking highly for.
- The most popular single search term was "estate agents property particulars".
- The most popular overall topic was estate agent canvassing, with 123 visits across 93 different search phrases for people interested in improving their letters and processes.
I've said it before, but it's still worth saying again. Search engines love blogs with regular unique content. We've had 14 readers of each blog on average just from Google. These are people that were searching for solutions and who possibly weren't aware of PropertyADD previously.
Leads, not to put too fine a point on it! Not that this is a selling game, oh no. Blogs don't need to sell - they build the trust that allow people to buy instead. Isn't that a much nicer way of doing business?
The varied number of search terms proves what a wide audience you can target with a blog. In comparison to the PropertyADD company website, where content must be more tightly focused, there are nearly twice as many search phrases pulling people into this blog - and again, on a continuous upward trend.
Most importantly, I've had a lot of positive feedback from you all - and a number of enquiries directly as a result.
The top five most popular blogs from the first 100 are as follows. Special thanks to renowned trainer Julian O'Dell, who we have been lucky to have contribute with 4th and 5th spot:
- A good example of an estate agent canvassing leaflet
- Top 6 most important property portal networks
- 9 faults and fixes for an estate agent canvassing letter
- How estate agents can maximise instruction opportunities
- The trick to gaining quality instructions
If you aren't blogging for your company yet, isn't it time to ask why not?
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