Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.
Possibly because a good proportion of customers that use the Express version of our estate agency software signed up as start-up estate agents, I've had a number of discussions on colours for logos and website designs over time.
Here's a quick break down of the impression colours give (taken from Branding Strategy Insider, an article with further information relating to the different meanings of colours in other cultures):
- Red: excitement, strength, sex, passion, speed, danger.
- Blue (the most popular color - ahem): trust, reliability, belonging, coolness.
- Yellow: warmth, sunshine, cheer, happiness
- Orange: playfulness, warmth, vibrant
- Green: nature, fresh, cool, growth, abundance
- Purple: royalty, spirituality, dignity
- Pink: soft, sweet, nurture, security
- White: pure, virginal, clean, youthful, mild.
- Black: sophistication, elegant, seductive, mystery
- Gold: prestige, expensive
- Silver: prestige, cold, scientific
Looking to market high end properties? Consider purple, black, gold or silver (like Carter Jonas, Astons, Wetherell or Fine & Country). Flats to first time buyers? Perhaps orange, green, pink and white are a better choice.
Does that mean iSold.com have gone for 'fresh and cool'!?
Interesting isn't it. What do your colours say about you?