Logo and colour choices for a start-up estate agency

14 April 2010
Posted in Branding

Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.

Possibly because a good proportion of customers that use the Express version of our estate agency software signed up as start-up estate agents, I've had a number of discussions on colours for logos and website designs over time.

Here's a quick break down of the impression colours give (taken from Branding Strategy Insider, an article with further information relating to the different meanings of colours in other cultures):

  • Red: excitement, strength, sex, passion, speed, danger.
  • Blue (the most popular color - ahem): trust, reliability, belonging, coolness.
  • Yellow: warmth, sunshine, cheer, happiness
  • Orange: playfulness, warmth, vibrant
  • Green: nature, fresh, cool, growth, abundance
  • Purple: royalty, spirituality, dignity
  • Pink: soft, sweet, nurture, security
  • White: pure, virginal, clean, youthful, mild.
  • Black: sophistication, elegant, seductive, mystery
  • Gold: prestige, expensive
  • Silver: prestige, cold, scientific

Looking to market high end properties? Consider purple, black, gold or silver (like Carter Jonas, Astons, Wetherell or Fine & Country). Flats to first time buyers? Perhaps orange, green, pink and white are a better choice.

Does that mean iSold.com have gone for 'fresh and cool'!?

Interesting isn't it. What do your colours say about you?

Leave your comment:

What you said:

14 April 2010 14:13:54
There's also a few more colours mentioned at:


23 September 2010 12:15:06
We adopted red and green to show Welsh pride in our national colours as we are agents selling property in the capital Cardiff... but I like the fact that they represent excitment/strength and growth/abundance!!
23 September 2010 17:44:15
Nothing wrong with a bit of Welsh pride, excellent :o)