Did you like that headline? A couple of days ago I found an interesting PDF on writing good headlines on the PsychoTactics website - well worth a read for any of you bloggers out there. The headline for this post was my attempt at inspiring curiosity!
Now, I've written about USPs and niches a couple of times this month already, but then I found this article on how to manipulate personal branding. That title sounds a bit underhand, but I don't mean it like that.
It's really just about knowing what you are - and then constantly communicating it to drive the message home. Much like the story in Jun Loayza's article, there's a chap on the 4N networking group who has branded himself the Excel Expert. It's a simple, but catchy message isn't it?
Politicians and PRs are very adept at giving the right sound bite - why not estate agents too?
Martin