There's only one topic dominating yesterday and today of course, the budget and Mr Darling's changes to stamp duty. For a lot of estate agents this is great news, but there are still ways to maximise the opportunity.
I tweeted yesterday that it was a great moment to send out a bit of interesting PR to your local newspapers to try and get some coverage. Perhaps include some stats on the percentage of properties in your area that are under £250k or over £1m. Or call up some of the affected first time buyers that are about to complete (or just did and have missed out) and get a quote to include too.
Keep it interesting and you make the journalists' lives that bit easier.
If you're looking for the facts, the BBC has a great article 'Your stamp duty questions answered'. If you run email newsletters, or a blog, today is an ideal time to take the effort to educate your buyers - not all of the competition will bother.
Make your customer service stand out.
For the poor forgotten 'second home' sellers between £250k and £300k, the normal price point challenge just got tougher still. Take the opportunity to help make sure that they understand the impact and set their expectations accordingly.
2010 also just became a great year for people in high-end properties to move. They'll save £10k by upping sticks before next April.
Recognising this perhaps we should all consider what measures we can take to cut cost in other areas, energy use for example.
See http://www.youtube.com/watch?v=6ycSc5mLgRM
for another view.