17 blogging tips for estate agents

23 March 2010

I've mentioned the benefits of blogging a number of times in the past, including proof that blogs generate good web traffic. Realising these benefits takes effort, so today, I thought I'd share some of the ways I generate regular ideas for content, what might be appropriate for your blog and a few tips on marketing.

The golden rules of any good blog

  1. Develop a personality for your blog and be consistent with it. Be friendly and informal enough to be enjoyable, but don't cross the line.
  2. Post regularly - be that daily, weekly, fortnightly or monthly. It'll be easier for you to retain your readers if they know what day and time to expect your posts.
  3. Make your posts interesting and relevant to your business.
  4. Keep each blog post to a sensible length - I try for between 300 and 600 words. Long enough to say something, but short enough to avoid becoming boring (I hope!).

Generating content

  1. Keep a folder on your PC's deskop or in your Outlook inbox where you can post quick notes and links about future ideas for content when inspiration hits. That'll help you avoid writer's block.
  2. Sign up to other relevant blogs and use their posts for inspiration - link to them and add your thoughts into the mix, then post a comment on their blog with a link back to your post).
  3. Ask relevant local businesses to contribute content (removal firms, solicitors, local planners, school heads, etc.)
  4. Comment on local news and events (Google Alerts are a nice easy way to keep updated)
  5. Post local market trends and statistics (use the free tools from property portals)
  6. If you don't already have any local information on your website, educate buyers about the area.
  7. Post 'How To' advice on how sellers can achieve the best value for their property.
  8. Don't be afraid to mention company achievements, such as awards or the sale of interesting properties, but don't hard sell.
  9. Expand on themes you've only covered briefly in previous posts.

Marketing your blog

  1. Keep a list of keywords that people search for, to use as part of your blog headline. This will help you to theme your posts appropriate to generate traffic.
  2. Sign up with a handful of social bookmarking websites (Digg, Delicious, StumbleUpon and any of the others mentioned on AddThis) and bookmark each blog with a short summary after you've posted it. This fires up the search engines to come and index your post, as well as publicising it to the audiences of those websites.
  3. Tweet your blog posts to your Twitter followers and link to them on your Facebook page.
  4. Add a link to your blog to your email signature.

As usual, the overriding rule is content, content, content, but with a bit of organisation, you can reap the benefits of a blog without it becoming too a chore.

Leave your comment:

What you said:

11 May 2011 12:56:13
Very useful for a new estate agency blogger. Hayes blog www.hayesblog.gb.com for those people interested in rural, period properties within Herefordshire, Gloucestershire and Worcestershire.
16 May 2014 10:20:34
Useful article. At the moment, our estate agency does not have a blog, relying on Twitter and Facebook for our off site content. We may well re-think in the light of your article!