Last week, I happened across a tweet that directed me to watch a webinar from Nigel Botterill, CEO of a couple of million pound businesses, including thebestof.
Nigel is one of those energising characters with a fast paced style and the first half of the 40 minute webinar was very watchable as a result (the latter half gets a bit over-salesy for me). The theme being "The single biggest thing you can do this year to step change the growth of your business."
For the moment, a copy of the video can still be found here.
Nigel steps through a number of worthwhile suggestions for the big thing that you can do to improve your business before happening upon his actual answer: learning from the very best - those who have done it all before.
This is a theory I'm a big fan of. It's one of the reasons this blog exists and also the reason I like to take part in sites like PropertyOwl's online estate agent community: sharing knowledge.
It's also something that could help you with generating your USP, as part of educating your vendors. You're the expert at selling or renting property - why not include half an hour of expert advice on helping them get the best price for their home? Showing knowledge and empathy to help your independent agency compete with the likes of iSold.
"Yes," you say. "We already do that as part of our service." And of course you do. But that comes back to one of Nigel's other points: selling something differently.
Currently, people might think that you are simply justifying your valuation. That you're helping make your sale, not theirs.
Turn that around and take the current property value simply as a starting point. Then you can help them learn from the best: you.
Leave your comment: