Regular readers will know that local estate agents are keen on dropping regular leaflets and postcards through my letter box - and that now and again I'll use one as inspiration for a blog post.
Today's comes from White & Sons, an independent firm with half a dozen offices in the South East.
Unfortunately, their "Right here, right now" message falls a bit flat in Crawley, as the leaflet only has maps of Horley (their nearest branch), Charlwood, Salfords and Smallfield!
Now, they're actually quite a well thought of agent - they've simply gone for totally the wrong message here. If you aren't local, don't try to compete on being local!
The leaflets that work best have more clarity and relevance in their message. It this case, it might have worked better to target people considering moving to Horley, who could then be persuaded of the benefits of a single agent handling both the sale and purchase.
Today, I'm going to announce a competition. Send me your best and worst canvassing letter, postcard or leaflet. Two winners (one best, one worst) will get a bottle of something nice and a chance to bask in some glory/shame a competitor on this blog!
All entries via email to martin@modernestateagent.co.uk.
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