Using social networks for business improvement

Understanding social media became a priority for modern estate agents in 2009, but it was never just about connecting with potential customers - connecting with your peers has the potential to be just as rewarding.

The purpose of The Modern Estate Agent blog is to provide brain food for agents who are striving to modernise and improve their business by innovating and adopting best practise. The aim is to post daily content on a whole range of related themes that is interesting, educational and actionable.

That ethos applies equally to the Juicy Red Apple community, re-launched by Peter Le Masurier and the team last week as the free-to-join real estate network, PropertyOwl - entirely dedicated to the UK, despite the name.

There are a couple of social networks for estate agents in the UK - Ageants and the relatively poor offering from EstateAgentToday included.

PropertyOwl is unique in having avoided being a purely social and news driven site. Instead, it is a community where members can discuss matters of common interest and seek help and advice from other wise owls in the industry.

Every estate agent would benefit from signing up.