Why individual property pages matter for estate agent websites

At PropertyADD, we often receive enquiries from estate agents who are looking for new software, but are keen to keep their website costs down.

For some, the price of our web hosting (£30 + VAT per month) feels steep compared to the £8.99 a month they've paid the likes of 1&1 for a basic website in the past.

As the PropertyADD software is web-based, we're a popular choice with start-ups - companies who are often looking for that bit more flexibility on access, but perhaps cannot afford much of a website budget.

Then there are the agents who simply expect to continue to redirect people who click on their property search option to their listings on one of the portals.

To all of these enquiries, we mention the benefits that having a website which includes integrated property details offers:

• Additional free exposure on property portals that send traffic through to your website, including the likes of Globrix, Home.co.uk and, if it launches as expected in the Spring, Google.
• Avoiding tying your company too closely to any individual portal - and retaining visitors within your website where they cannot be distracted by other agents.
• Having your property pages indexed by the major search engines (content content content) to help generate more free visitors through organic search traffic.

In addition to those three, our estate agency websites also offer a couple more benefits:

• Automatic real-time updates of information to keep marketed properties fresh, of particular importance to letting agents.
• Having contact records created automatically within the software and alerted via email when people register on your website.
• Integrated per property click-through-rate (CTR) analysis within the system, similar to that available in Rightmove Plus, to allow you to measure the effectiveness of your marketing.