Henry Yates of estatecreate is today's guest blogger. Their single property website concept has gained a huge amount of press over the past year or so - and won awards for innovation along the way.
Henry is an experienced entrepreneur having previously co-founded the research agency Face Group (sold to Cello PLC) and the social network Univillage (sold to Sub.tv).
Henry came to have a chat with me last November and the strikingly obvious thing to me was that he hadn't been pushing the SEO credentials of estatecreate at all. That's all changed now!
"Links from other websites are incredibly important in search engine algorithms. Search engines use the number of links to try to tell how important a site is. For instance, if your estate agency is always being talked about in the national newspapers Google will think that your site is important and your ranking will be high.
Generally search engines look at the number and ranking of sites that link to your website and the relevancy of those links i.e. high ranking property related sites are the most valuable for estate agents. In bound links will improve your overall search engine ranking which will therefore generate more traffic to your site.
estatecreate has recently launched a new product offering to help estate agents improve the number of leads they get from search engines. By using individual websites to showcase properties on key street names in your estate agency's neighbourhood, over time you will increase your search traffic and drive more leads to your properties.
How does it work?
- Identify key roads where you sell houses in your neighbourhood;
- Set up estatecreate sites for the key addresses;
- These sites will all point back to your estate agent website;
- Whenever you have a house for sale on a key road showcase it on the appropriate website.
- Use concise content focusing on the address, postcode and type of property. If possible use different copy to your main website.
The individual websites all have links from estatecreate and therefore benefit from estatecreate's ranking. In turn, the single sites point at your estate agency website and will benefit your ranking. The net effect will be that the single sites will pick up their own traffic from long tail searched on road names generating leads for you AND will also improve your own estate agency website search ranking, which will also generate more leads."
Henry Yates
http://www.estatecreate.com/
You could also take this concept one step further and get a single property website for as many properties as possible, rather than focusing on popular roads. It's a great way to promote your brand more widely and gives vendors an easy website address to share.
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