More about rail advertising options for estate agents

Following on from my post last week about targeting bored passengers at railway stations, I got in touch with Andy Wilson at Titan Outdoor to get more details and some information on pricing.

The James Pendleton name plate signs at Clapham Junction cost in the region of £20,000 per year, plus approximately £400 per sign, covering up to half of the signs in the station.

For our local station Three Bridges, also in the 2.5m plus passengers per year bracket - not including those passing through already seated, you'd be looking at maybe £17,500 per year, plus a £5,000 setup fee to get the boards made up and fitted.

It's not exactly a cheap option for independents, yet how else could you reach 3.5 million people annually? And let's remember, these people are bored - hanging around for 7 minutes on average nationally - and exclusively yours.

Perhaps the backlit 4 sheets or 6 sheets are more cost effective, at between £150 and £500 per fortnight.

James Pendleton aren't the only estate agents doing this. Douglas & Gordon have signs at Putney, Maalems at Balham and others at Earlsfield, Wandsworth Town and Weybridge.

It's definitely an option for good, local brand coverage.