Back in July, before Google changed the layout of its results page for local searches, I put together a post on how estate agents can get the most out of their Google Places account.
It was important then, but even more so now.
One of the things I recommended was adding a link to one or more online videos that are relevant to your location.
Now, it goes without saying that putting your own branded videos together and hosting them on YouTube is the best option. As well as the extra exposure running your own YouTube channel would give you, you'd also end up with a lot of other unique, interesting, informative and interactive content for your website.
Like Howard Cundey have.
But that's clearly not a realistic option for every agent. If you don't have the skills or budget to put together some good quality content (having nothing is definitely better than having a few poor quality videos which damage your brand), there is another way.
Take a look at the excellent flying location map animations from fantasticplanetgb for ideas.
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