What a strong headline title for an article that is.. Yet, just how many agents do you know that spend their lives looking for the latest and greatest gimmick, gadget or trick in estate agency?
- The next big thing
- The secret to success
- The marketing gimmick that your competitors aren't aware of yet
- Etc, etc.
The thing is, big innovations don't come around all that often. Little ones do, sure - and yes they help to keep life and work interesting. It's partly why this blog exists, to highlight what other agents (or different industries frankly) are doing that your company could adapt and put to good use.
But seven months ago, I wrote an article on the 27 things the public want from the perfect estate agent. If you read it, you'll know that mostly the points revolved around providing a good, simple and honest service.
It might not be as interesting, but in that search for new ideas, don't forget that improving the basics might well have more of an overall impact!