September and October was a bit erratic for this blog, but the aim is to resume normal service from this point forward.
Inspiration today comes from the Mouseprice local market update email which popped into my inbox over the weekend.
The emails themselves are something that Selwyn Lim (MD of Mouseprice) blogged about for us back in February as part of his article on uncovering the free tools that property portals provide. However, we haven't really gone into any great detail about how these tools can be used outside of the valuation process.
I am a big fan of personalised canvassing letters that go into more specific detail about what your agency can do for the vendor of a property, particularly versus any agent that they are already marketing with. Including some details of comparable recent sales can obviously help to qualify any potential problems with current asking prices.
Why stick with average canvassing letters like everyone else? Spend an extra 15 minutes on each one and I suspect the value will soon become strikingly obvious.
Equally, you could do something similar for applicants who register with you. I've mentioned local area factsheets a few times in the past and there's no doubt that this approach can help qualify advice on appropriate budgets, as well as positioning your agency as the genuine local experts for any potential sale instruction - this time or when they next come to move.
These ideas take effort, but when you look at how quickly iSold is growing in the areas it has targeted, it might be effort you can ill afford to save on.
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