I don't mind admitting that I don't run this blog entirely out of love for all you estate agents out there. Partly I do, but not entirely :o)
The other reason that The Modern Estate Agent exists is to bring my estate agency software company, PropertyADD, to a wider audience. That's perfectly reasonable - back in December I suggested that you use a blog to help with your SEO too.
Today, I wanted to show you proof that having a blog actually does bring you more traffic. Not only from promoting it, but also from search engines where people find your blog because you have something interesting and useful to say.
Delving into the Google Analytics account, here are some findings from the first 35 days:
- This blog has attracted visitors using 68 different keyword searches.
- 65 of those keywords have only been used once. They are all incredibly varied, but linked directly or indirectly to the content I've posted.
- Organic Google traffic accounts for 12.0% of the blog's visitors.
- Other search engines count for just 1.3%, although none at all from Bing (which can be slow to list new sites)
- Links I've posted on Twitter each day account for 12.1%.
Looking at the Google Analytics for the PropertyADD website, 42 new visitors have clicked through from here. Great!
Taking a handful of the keywords people have used and plugging them into Google, the blog is listed top or on the front page for many of them.
I'll say that again for effect. This blog is generating top listings in Google for terms that are relevant to my business, yet too varied to focus on individually.
- Estate agency goals (1st)
- Property portal networks (1st)
- Modern property particulars (1st)
- Estate agent instruction (2nd and 3rd)
- Estate agent weaknesses (7th)
- Setting up an estate agency in 2010 (2nd)
- KPIs for estate agents (5th)
- Estate agency USP (6th)
- Modern estate agent (3rd and 4th)
Just think of all those lovely new visitors who could be finding your local estate agency blog!
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