I've blogged a few times about using social media to build business relationships, after all, that's what business is about, right? Relationships.
Another great way of building relationships is through business networking events.
You're not necessarily going to strike gold immediately with a whole bunch of people who are looking to sell their house. However, you are going to find a group of like-minded business owners and managers who are willing to get to know you, like you (hopefully) and then recommend you if the opportunity arises.
We've all got a contact book full of people that work on the fringes of our industry. You use recommendations to refer work to solicitors, plumbers, carpet fitters - and they do the same to refer work back.
Business networking offers you a chance to extend your reach in the local business community.
At PropertyADD, we were recently contracted to provide branded sales software to a new national franchise of personal estate agents, HomeXperts. Their first live franchisee was instructed to sell their first property based on the strength of their relationships at 4Networking.
Other networks include Ecademy and BNI, though each has a slightly different style and approach. Just like in real life, you shouldn't expect to like everyone you meet! However, most offer the opportunity to attend as a guest to try them out, so you've nothing to lose in having a go.
Aside from winning business, you're also likely to learn how to improve at what you do, plus make relationships with other businesses you may need to use in future (with preferential rates into the bargain!).
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