Proof that Rightmove shouldn't be your only portal

You might remember my post on the most important property portals networks last month.

Well, late last night I got an email from Zoopla's head of PR, Lawrence Hall. The point of which was to provide statistics (Dec 09, Nielsen NetRatings) to validate their stance of being the UK's No.2 property portal, one rung behind Rightmove.

Whether or not that's the case (if you add the FindaProperty and PrimeLocation figures together, they're still a bit ahead), what it did prove was that real traffic is generated by Zoopla (pay per lead), Globrix and MousePrice (both free to list).

In fact, if you add the traffic for those three portals together, you're looking at a combined audience of 1.7m house hunters each month - nearly 80% of what Rightmove delivers, but at a fraction of the cost.

It's long been our policy at PropertyADD to recommend that estate agents list their properties as widely as possible, including on Rightmove.

154 million page views at Zoopla during 2009 seem proof enough to me in the value of doing so!