Recommendations are the cheapest form of marketing

13 January 2010

It's always a great feeling when you get positive feedback on the work you've done for someone. Even more so when you get a written testimonial or recommendation that will help bring in new business.

But how many of you ask for one?

Prompted by the blog post from Steve at Castles yesterday, proving that such reviews do make a difference, plus constant references by Ben Harris, Social Media Consultant at, I wanted to jump on the bandwagon and mention estate agency ratings and reviews site,

If you haven't seen the site yet, it's a very simple concept. People looking to sell or let their property can browse by estate agents by name or postcode. Matching agents are listed with star ratings, based on feedback from previous customers.

What could be easier than sending an email or letter on completion, thanking applicants, vendors, tenants and landlords for their business and mentioning the site for them to leave feedback if they wish?

Be warned - the site records and shows the computer's IP address when a recommendation is added, so posting a whole bunch of positive reviews yourselves is not a good idea!

If you do a good job, it's a great way to get the word out.

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What you said:

13 January 2010 09:58:47
Thank you Martin for your kind words.