This blog on Estate Agency Survival: Google Estate Agents Trends
caught me eye as a good way to kick off the blog proper. An analysis of a seasonal trend in people in the UK searching for "estate agents" on Google.
No mention of the downward trend though! Does that surprise you as it did me? That there are actually less people searching for that in 2009 than there were in 2004. And that it's gone down almost every year in between?
Maybe the house buying public have become wiser to the listings offered by property portals in the last 5 years?
Either way, there was still 301,000 people searching for "estate agents" in the UK in November. 580 of which were for "Crawley estate agents" or "estate agents in Crawley" (exact match).
The latest stats from Rightmove, published in Bob North's Estate Agency News column suggest that the average branch receives about 100 enquiries per month. The figures for DPG and Zoopla (Property Finder Network) are not wildly different either.
So what does this mean? Optimising your estate agency website for the search engines (SEO) is still a big deal. After all, a good proportion of these searches are likely to be potential vendors looking for the right estate agent.
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