Other Marketing blogs

20
Jan
2012

How to find landlords? Use a landlord database of course

Prospecting for new landlord business has got tougher and tougher over the last couple of years, with increased competition in the market. But are you using every avenue you could be?
16
Dec
2011

Christmas marketing done well

Can chocolates at Christmas win you new customers?
12
Dec
2011

The ASA rule against personal estate agent franchises again

The ASA have ruled that 'office' is not an acceptable way of describing the locations that online Estate Agents operate in.
25
Nov
2011

Getting properties national newspaper coverage

Respected property journalist Graham Norwood offers a 5 point guide on getting your properties into a national newspaper's property pages.
03
Feb
2011

Is humour in adverts a good idea?

When I think about comments that advertising experts have made to me over the years, one of the things that comes up time and time again is that everything you include in your copy should add value.
20
Dec
2010

Vendor comments on property particulars

Another two weeks have flown by without me managing a posting. I even missed an opportunity to wish the Modern Estate Agent a happy first birthday on Saturday just gone. For 2011, we're going to have to drop the "daily" from "daily brain food" - and just
05
Oct
2010

Quirky property brochures

It's always nice to be appreciated and Emma's flattering words on her recent Cases Xalo blog do not go unnoticed - thank you! :o)
14
Sep
2010

Being different with estate agent boards

There's a bit of a conversation thread ongoing over at 4Networking at the moment about estate agents who try to be a bit different with their boards.
01
Sep
2010

Better estate agency window displays

A great little idea this, from Marc on the 1000watt blog - adding local market stats to your window displays.
06
Jul
2010

Effective estate agent business cards

In a business like estate agency, where only a minority of companies have a true USP or a locked-in local market, mostly you will find yourself competing on just two things: branding and price.
05
Jul
2010

Recycle blogs to boost estate agency PR

Penny Haywood Calder is the MD of PR agency PHPR and is hugely respected for both her online and offline expertise, so I was delighted when she answered a call for guest bloggers that I put out on the 4Networking website.
28
Jun
2010

10 steps to business networking success

Gail Gibson is someone who really sees the value of business networking.
16
Jun
2010

Improving your estate agent boards

With news from EAT this morning (once their very slow website had actually loaded) that Hamptons are refreshing their sales and lettings boards to promote their iPhone app, I do wonder if more agents could do with sitting down and brainstorming about
10
May
2010

5 good reasons for 72% of estate agents to use text messages

Six weeks or so ago, I kicked off a poll asking one question: how many of you are using SMS text messages to send out details of property matches.
05
May
2010

Beware World Cup marketing pitfalls

If you're a football lover like me, you're probably starting to look forward to the World Cup, now just over five weeks away.
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