Business Strategy blogs tagged with selling

30

Oct

2011

Is buying a house as simple as buying a kettle?

There is a widely held belief in our industry that properties sell themselves. But is it just that agents need better sales skills?

10

Sep

2010

Making the most of the buying cycle

When I first met the chaps at Zoopla a year and a bit ago, they told me a bit about how they started out by targeting the first steps of house-hunters.

28

May

2010

iPad isn't the answer

What with the perfect storm of iPad coverage today (so it isn't just an expensive not-quite-laptop then?), I thought I would take the opportunity to go against the crowd.

13

May

2010

A-Z of things to discuss with applicants

Following on from a thread on Julian O'Dell's 22 point checklist on the applicant qualification process, here's my A-Z of things estate agents should discuss with applicants.

19

Apr

2010

The psychology of persuasion for estate agents

Last week, I wrote very briefly on the emotions that drive house-hunters.

15

Apr

2010

Do you understand the emotions driving house-hunters?

To my mind, one of the key skills that all good negotiators possess is empathy: identification with and understanding of another's situation, feelings, and motives.

08

Apr

2010

Why estate agents are problem solvers

I read a good article on the ThinkTraffic website recently about how being the solution to a problem is the best way of generating search traffic.

30

Mar

2010

27 things the public want from the perfect estate agent

Last week, a very interesting question was posed on the Money Saving Expert forums (the site run by Martin Lewis, that chap off GMTV):What would your dream estate agent do?

18

Mar

2010

Learning from the best

Last week, I happened across a tweet that directed me to watch a webinar from Nigel Botterill, CEO of a couple of million pound businesses, including thebestof.

10

Mar

2010

Pulling in the same direction as your vendors

As with all relationships in life, it's easier to achieve things when you work together, pulling in the same direction.

03

Mar

2010

Why you should mystery shop your applicant qualification process

Today we have another guest blog from Julian O'Dell of TM training & development, following up his previous advice on maximising instruction opportunities and a winning approach to valuation meetings.

15

Feb

2010

Innovative fee structures for estate agents

Over the past couple of years there have been quite a few attempts by estate agents to find more modern fee structures.