Branding blogs tagged with selling

16
Jul
2010

Winning more instructions the Coke way

Last Saturday, the Telegraph published a great article, Are you a Coke or a Pepsi?You probably know the Pepsi Challenge story - in a blind test, most people prefer Pepsi, but when it comes to handing their money over, they choose Coke.
14
Jul
2010

It's not about you

In January, Graham Jones blogged about firing up home-hunters by focusing on them and their needs, on how the property fits them - and not on the property itself.
13
Apr
2010

A little known way to build your brand

Did you like that headline? A couple of days ago I found an interesting PDF on writing good headlines on the PsychoTactics website - well worth a read for any of you bloggers out there.
10
Feb
2010

Is your copy write for your business?

A lack of time is the most common excuse I hear from estate agents when talking about writing good content for their website.