Branding blogs tagged with brand positioning

12

Nov

2010

Why estate agency logos matter

How long is it since you sat down and took a proper look at your company logo and how it helps to represent your brand? I'm often amazed at how old fashioned (and I don't just mean traditional) some estate agency logos are - and sadly that includes the oc

13

Sep

2010

The downside of using branded cars

When Foxtons launched their branded Minis back in 2001, they were instantly recognisable and widely copied.

16

Jul

2010

Winning more instructions the Coke way

Last Saturday, the Telegraph published a great article, Are you a Coke or a Pepsi?You probably know the Pepsi Challenge story - in a blind test, most people prefer Pepsi, but when it comes to handing their money over, they choose Coke.

14

Jul

2010

It's not about you

In January, Graham Jones blogged about firing up home-hunters by focusing on them and their needs, on how the property fits them - and not on the property itself.

09

Jul

2010

Are you a "can do" estate agent?

When I think about the companies I actually enjoy doing business with, either personally or with PropertyADD, it's almost as simple as saying that it's the ones who do what they say they will.

24

Jun

2010

Buy my stuff or leave, but make a decision

"Buy my stuff or leave, but make a decision.

14

Apr

2010

Logo and colour choices for a start-up estate agency

Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.

20

Dec

2009

Lose customers to win customers

I came across an interesting ebook put together by Seth Godin today - What Matters Now.