Branding blogs

19
Nov
2011

Is it wrong to show a little personality?

Michael Hardy Estate Agents in Berkshire prove that showing a little bit of personality in business isn't a bad thing.
30
Nov
2010

What's in a name?

An amusing tweet from one of our local newspapers caught my eye this morning.
12
Nov
2010

Why estate agency logos matter

How long is it since you sat down and took a proper look at your company logo and how it helps to represent your brand? I'm often amazed at how old fashioned (and I don't just mean traditional) some estate agency logos are - and sadly that includes the oc
13
Sep
2010

The downside of using branded cars

When Foxtons launched their branded Minis back in 2001, they were instantly recognisable and widely copied.
27
Jul
2010

Primelocation.com is overdue a makeover

Is it me, or is the Primelocation website looking badly out of date? It's difficult to use, plastered with adverts and completely missing the boat on what was a 'premium' niche branding.
16
Jul
2010

Winning more instructions the Coke way

Last Saturday, the Telegraph published a great article, Are you a Coke or a Pepsi?You probably know the Pepsi Challenge story - in a blind test, most people prefer Pepsi, but when it comes to handing their money over, they choose Coke.
14
Jul
2010

It's not about you

In January, Graham Jones blogged about firing up home-hunters by focusing on them and their needs, on how the property fits them - and not on the property itself.
09
Jul
2010

Are you a "can do" estate agent?

When I think about the companies I actually enjoy doing business with, either personally or with PropertyADD, it's almost as simple as saying that it's the ones who do what they say they will.
24
Jun
2010

Buy my stuff or leave, but make a decision

"Buy my stuff or leave, but make a decision.
18
Jun
2010

Logo tips for start-up estate agents

It's surprising how often we get asked for advice on logo design at PropertyADD.
14
Apr
2010

Logo and colour choices for a start-up estate agency

Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.
13
Apr
2010

A little known way to build your brand

Did you like that headline? A couple of days ago I found an interesting PDF on writing good headlines on the PsychoTactics website - well worth a read for any of you bloggers out there.
10
Feb
2010

Is your copy write for your business?

A lack of time is the most common excuse I hear from estate agents when talking about writing good content for their website.
20
Dec
2009

Lose customers to win customers

I came across an interesting ebook put together by Seth Godin today - What Matters Now.