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10 Most Recent
Blogs tagged with selling
30
Oct
2011
Is buying a house as simple as buying a kettle?
There is a widely held belief in our industry that properties sell themselves. But is it just that agents need better sales skills?
10
Sep
2010
Making the most of the buying cycle
When I first met the chaps at Zoopla a year and a bit ago, they told me a bit about how they started out by targeting the first steps of house-hunters.
16
Jul
2010
Winning more instructions the Coke way
Last Saturday, the Telegraph published a great article, Are you a Coke or a Pepsi?You probably know the Pepsi Challenge story - in a blind test, most people prefer Pepsi, but when it comes to handing their money over, they choose Coke.
14
Jul
2010
It's not about you
In January, Graham Jones blogged about firing up home-hunters by focusing on them and their needs, on how the property fits them - and not on the property itself.
28
May
2010
iPad isn't the answer
What with the perfect storm of iPad coverage today (so it isn't just an expensive not-quite-laptop then?), I thought I would take the opportunity to go against the crowd.
27
May
2010
Improving your listings on Rightmove
Today's guest blog is from Tim Muir of Rightmove.
26
May
2010
Good first impressions on Twitter
Today rather got away from me, so my apologies for the late post. It's probably rather old fashioned of me, but existing customers must come first :o)
13
May
2010
A-Z of things to discuss with applicants
Following on from a thread on Julian O'Dell's 22 point checklist on the applicant qualification process, here's my A-Z of things estate agents should discuss with applicants.
28
Apr
2010
Make a valuable first impression
Internet Psychologist and regular contributor, Graham Jones, is back today with a look at how you can make a valuable first impression.
27
Apr
2010
The value of because
Just a quick post today as I wanted to share a blog from Marc Davison over at 1000 Watt Consulting in the US earlier this month: the language of benefits.
26
Apr
2010
11 for sale by owner websites to bookmark
Why would an estate agent want to bookmark a private seller website you wonder? Take a look back at a blog article I posted in March, turning private sellers into valuations.
23
Apr
2010
How to write a great canvassing letter
Looking through the Google Analytics stats for this blog, people searching for tips on writing canvassing letters are a pretty consistent source of traffic.
21
Apr
2010
Does your estate agency website have too many hurdles?
Yesterday, I wrote about the nearly, but not quite instruction - where the opportunity for a deal was there, the potential customer wanted to buy, but you failed to answer their objections and concerns well enough to close the sale.
20
Apr
2010
Are you guilty of the nearly, but not quite sale?
I came across an amusing CopyBlogger article earlier this month on what makes people almost buy.
19
Apr
2010
The psychology of persuasion for estate agents
Last week, I wrote very briefly on the emotions that drive house-hunters.