Blogs tagged with brand positioning

12
Nov
2010

Why estate agency logos matter

How long is it since you sat down and took a proper look at your company logo and how it helps to represent your brand? I'm often amazed at how old fashioned (and I don't just mean traditional) some estate agency logos are - and sadly that includes the oc
13
Sep
2010

The downside of using branded cars

When Foxtons launched their branded Minis back in 2001, they were instantly recognisable and widely copied.
16
Jul
2010

Winning more instructions the Coke way

Last Saturday, the Telegraph published a great article, Are you a Coke or a Pepsi?You probably know the Pepsi Challenge story - in a blind test, most people prefer Pepsi, but when it comes to handing their money over, they choose Coke.
14
Jul
2010

It's not about you

In January, Graham Jones blogged about firing up home-hunters by focusing on them and their needs, on how the property fits them - and not on the property itself.
09
Jul
2010

Are you a "can do" estate agent?

When I think about the companies I actually enjoy doing business with, either personally or with PropertyADD, it's almost as simple as saying that it's the ones who do what they say they will.
06
Jul
2010

Effective estate agent business cards

In a business like estate agency, where only a minority of companies have a true USP or a locked-in local market, mostly you will find yourself competing on just two things: branding and price.
24
Jun
2010

Buy my stuff or leave, but make a decision

"Buy my stuff or leave, but make a decision.
15
Jun
2010

Personal estate agents, child of our times

2010 may well turn out to be a year of notable change in the property industry.
26
May
2010

Good first impressions on Twitter

Today rather got away from me, so my apologies for the late post. It's probably rather old fashioned of me, but existing customers must come first :o)
14
Apr
2010

Logo and colour choices for a start-up estate agency

Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.
09
Apr
2010

Having a niche makes each applicant more valuable

On Tuesday, I wrote about the value of estate agent USPs.
08
Apr
2010

Why estate agents are problem solvers

I read a good article on the ThinkTraffic website recently about how being the solution to a problem is the best way of generating search traffic.
06
Apr
2010

The value of an estate agency USP

I hope everyone had a nice Easter break? We all need a little break every now and again to recharge the batteries!Regular readers of this blog will know that I believe having a USP gives your business a real advantage.
26
Mar
2010

An estate agent blog to be proud of

After my blogging tips for estate agents post earlier this week, you might think that I've done the topic to death already.
24
Mar
2010

Why estate agents should consider using property video tours

Looking back to 2005, the launch of YouTube made online video an everyday experience.
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