05
May
2010

Beware World Cup marketing pitfalls

If you're a football lover like me, you're probably starting to look forward to the World Cup, now just over five weeks away.
04
May
2010

The trials and tribulations of recommending services

One of our core principles at PropertyADD is in developing good, long term relationships.
30
Apr
2010

How to show house price data on your website

Just occasionally, the FindaProperty Winging It blog has something quite interesting on it.
29
Apr
2010

Why your blog should be a factory

For those of you that don't follow the PropertyADD Twitter account, yesterday I posted a link to a Hubspot webinar on how a good blogging process can be compared to a factory production line.
28
Apr
2010

Make a valuable first impression

Internet Psychologist and regular contributor, Graham Jones, is back today with a look at how you can make a valuable first impression.
27
Apr
2010

The value of because

Just a quick post today as I wanted to share a blog from Marc Davison over at 1000 Watt Consulting in the US earlier this month: the language of benefits.
26
Apr
2010

11 for sale by owner websites to bookmark

Why would an estate agent want to bookmark a private seller website you wonder? Take a look back at a blog article I posted in March, turning private sellers into valuations.
23
Apr
2010

How to write a great canvassing letter

Looking through the Google Analytics stats for this blog, people searching for tips on writing canvassing letters are a pretty consistent source of traffic.
22
Apr
2010

Are you marketing any green homes?

If you've seen today's Google doodle, you might know that today is Earth Day - according to Wikipedia "a day designed to inspire awareness and appreciation for the Earth's environment.
21
Apr
2010

Does your estate agency website have too many hurdles?

Yesterday, I wrote about the nearly, but not quite instruction - where the opportunity for a deal was there, the potential customer wanted to buy, but you failed to answer their objections and concerns well enough to close the sale.
20
Apr
2010

Are you guilty of the nearly, but not quite sale?

I came across an amusing CopyBlogger article earlier this month on what makes people almost buy.
19
Apr
2010

The psychology of persuasion for estate agents

Last week, I wrote very briefly on the emotions that drive house-hunters.
16
Apr
2010

Trending property portal brands

Back in December, I blogged about a downward trend in people searching on Google for "estate agents".
15
Apr
2010

Do you understand the emotions driving house-hunters?

To my mind, one of the key skills that all good negotiators possess is empathy: identification with and understanding of another's situation, feelings, and motives.
14
Apr
2010

Logo and colour choices for a start-up estate agency

Have you ever thought about what your company colours say about you? Colour psychology is a fairly well established part of marketing and can either reinforce or weaken the brand values implied by your estate agency name.