13
Jul
2010

The science of generating search traffic

Reading an article yesterday, it struck me that while most people understand that higher search engine rankings are better, perhaps they don't realise just how much better!Back when Google didn't include any paid adverts or maps at the top of their search
12
Jul
2010

Why Zoopla uses retargeting adverts

Having seen a blog last week More evidence that online advertising does not work from Graham Jones, someone who has guest blogged for us in the past, when Zoopla's latest banner advert caught my eye, it got me thinking.
09
Jul
2010

Are you a "can do" estate agent?

When I think about the companies I actually enjoy doing business with, either personally or with PropertyADD, it's almost as simple as saying that it's the ones who do what they say they will.
08
Jul
2010

Estate agency software for Macs

Now and again, we'll be speaking to a prospective customer and, at the last second, they'll drop into the conversation that they use Macs rather than PCs.
07
Jul
2010

Twitter is not for broadcast marketing

Back in November last year, we added a 'tweet this property' function to PropertyADD to try and encourage more estate agents to get involved with social media in a way that didn't hit their productivity, but also kept one eye on what Twitter is really abo
06
Jul
2010

Effective estate agent business cards

In a business like estate agency, where only a minority of companies have a true USP or a locked-in local market, mostly you will find yourself competing on just two things: branding and price.
05
Jul
2010

Recycle blogs to boost estate agency PR

Penny Haywood Calder is the MD of PR agency PHPR and is hugely respected for both her online and offline expertise, so I was delighted when she answered a call for guest bloggers that I put out on the 4Networking website.
02
Jul
2010

Making the most of your email signature

Yesterday, Sally Asling at Surrey Lets posted a great article on Ecademy titled "Why I believe strap lines on your signature are so important".
01
Jul
2010

Another duff estate agent leaflet

It's been a while since I last posted up a critique of a canvassing leaflet, but this one from King & Chasemore made it all too easy.
30
Jun
2010

The art of persuasion

I finally managed to get a chance to catch up on some of the blogs I subscribe to this weekend - one of them well worth sharing.
29
Jun
2010

A-Z of things estate agents should blog about

One of the most common objections I hear against starting a business blog is not knowing what to blog about.
28
Jun
2010

10 steps to business networking success

Gail Gibson is someone who really sees the value of business networking.
25
Jun
2010
24
Jun
2010

Buy my stuff or leave, but make a decision

"Buy my stuff or leave, but make a decision.
23
Jun
2010

Free photo tools for estate agents

Today I'm going to mention two FREE and useful tools for working with photos that I sometimes recommend to clients.