10
Oct
2011

Welcome to the new look Modern Estate Agent blog!

Following a break of 8 months to the day, the Modern Estate Agent is back - and hopefully better than ever.
10
Feb
2011

11 things Mary Portas can teach estate agents

There's little doubt, you have to be a brave or foolhardy business owner to get involved with a show like Mary Portas' Secret Shopper.
03
Feb
2011

Is humour in adverts a good idea?

When I think about comments that advertising experts have made to me over the years, one of the things that comes up time and time again is that everything you include in your copy should add value.
28
Jan
2011

Twitter = relationships = business

How many agents who are using Twitter do searches each day to see what people are talking about?For instance, on seeing one agent offer up a lead outside of his area, I ran a quick search for "recommend estate agent" and "recommend letting agent" and look
16
Jan
2011

Example Estate Agents Google AdWords Campaign

While we were setting up a Google AdWords pay-per-click campaign for one of our customers last week, I thought back to just how few agents are using it effectively.
04
Jan
2011

What will 2011 bring for estate agents?

Happy New Year to all you modern estate agents out there.
20
Dec
2010

Vendor comments on property particulars

Another two weeks have flown by without me managing a posting. I even missed an opportunity to wish the Modern Estate Agent a happy first birthday on Saturday just gone. For 2011, we're going to have to drop the "daily" from "daily brain food" - and just
07
Dec
2010

Which estate agent review websites matter?

I've mentioned in the past about how reviews and recommendations are an important part of how Google Places decides where to rank your business in their listing.
06
Dec
2010

Using your competitors to improve your Google ranking

Search engine optimisation, particularly for local search, is one of the topics I come back to on this blog time and time again - and for good reason.
30
Nov
2010

What's in a name?

An amusing tweet from one of our local newspapers caught my eye this morning.
22
Nov
2010

Video to spice up your Google Places listing

Back in July, before Google changed the layout of its results page for local searches, I put together a post on how estate agents can get the most out of their Google Places account.
15
Nov
2010

The next big thing in estate agency

What a strong headline title for an article that is.
12
Nov
2010

Why estate agency logos matter

How long is it since you sat down and took a proper look at your company logo and how it helps to represent your brand? I'm often amazed at how old fashioned (and I don't just mean traditional) some estate agency logos are - and sadly that includes the oc
09
Nov
2010

Estate agent photography: How not to do it

Today I am prompted back onto the topic of estate agency photography by a thread over on the excellent 4Networking forum. Indeed, a thread I might have accidentally helped to hijack from an 'is now a good time to sell my house?' query to a 'those photos c
08
Nov
2010

Local business listings on Yell

Getting back to the local search optimisation theme, there is no doubt that having your company listed on Yell.