The problem is, officially it's against the rules. Still, that hasn't stopped some of the industry's biggest names, such as Knight Frank, Kinleigh Folkard & Hayward and Foxtons, doing it.
It's actually very simple. Rather than uploading a PDF brochure for each property, you upload a link to the property details on your own website. This in itself is not against Rightmove's rules:
"All links to Floor plans, Brochures and Virtual Tours must only link to the physical media and not to a web page consisting of the media and external links."
However, the example links for those estate agents above all have their website's normal menu structure and site links in place, pushing visitors to browse the site further.
The question is, how will Rightmove respond to this?
6 comments:
Having spoken to our RM account manager recently about this it was taken to Director level at which point they said "further discussion was needed" and that we can go ahead and link until they make a decision. So as with those other agents we have started linking through and gained a nice amount of traffic to our site.
Interesting - thanks for the feedback Steve.
That's more than we've managed to get out of them!
Martin
Equally popular amongst some agents is their propensity to remove a selection of their properties from Rightmove over night and then to re-list them the next day so that they show up in searches as 'new instructions' as 'added within 24 hours/3 days etc.
Rightmove don't like it (as it is a breach of the PMA and the Trades Descriptions Act) but some firms still do it.
Perhaps RM need to incorporate some software to prevent removal and immediate reinstatement of duplicate listings?
Hi Russell,
Yes - a bit frustrating that.
Still, you can stay smiling by knowing that it's the agents who are still wasting their time maintaining RM listings manually rather than having their software automate it! :o)
I like 'Properties Wanted' tag effect by the way.
Martin
How long does it take after you have posted your advert on Rightmove to be viewable on the site, I have been told 24hrs is that correct
Hi Jimbo,
Most properties are submitted to Rightmove via an estate agency software package like PropertyADD. This then sends the property details through to all of the portals overnight.
So normally 24 hours is correct, yes.
Martin
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