Trending property portal brands

Back in December, I blogged about a downward trend in people searching on Google for "estate agents". Prompted to get an updated look by a Business Week article on Google's 20 Hottest Tools today, I see that the trend line continues to drop.

In comparison, Rightmove's trend line continues to look fairly positive (the lower graph relates to news coverage, as opposed to search statistics):

And following Zoopla's claim on being confirmed the UK's 2nd most popular property portal, how do they do against the competition?

Red (Rightmove), Blue (Zoopla), Yellow (Find a Property) and Green (PrimeLocation)

Or perhaps the competition excluding Rightmove, which is clearly way out in front on brand recognition?

Red (Find a Property), Blue (Zoopla), Yellow (PrimeLocation)

Note that these trends are really related to brand recognition (people actually searching by name), rather than traffic. They do show very positive growth on Zoopla's part, but with some distance to go still.

More pleasingly, Zoopla versus Tepilo looks like this:

If you'd like to run your own comparisons, you can do so at Google Trends.